Search Engine Marketing (SEM)

SEM, or search engine marketing, is the use of given strategies to increase search visibility. In earlier, SEM was a term used to describe search engine optimization (SEO) and paid search. But now, it's only to paid search marketing.

With SEM, brands pay to display ads as search results on search engine results pages (SERPs). They target selected keywords so that when users search for those terms, they see an ad for the brand. The brand is charged when a user clicks on the ad.

Paid search ads can be found on almost any search page. These paid placements are usually at the top and bottom of the page. They include an "ad" title so users know it's a paid space.

Search engine marketing is the practice of marketing a business by using a paid ad that appears on search engine results pages (or SERPs). Advertisers bid on keywords that users of services like Google and Bing can enter when searching for specific products or services, which allows advertisers to display their ads alongside the results of those search queries.

These ads often referred to as pay-per-click ads, come in a variety of formats. Some smaller, text-based ads, while others, such as product listing ads (also known as PLA, shopping ads), are more visual, product-based ads that allow consumers to see all important information at a glance, such as pricing and reviews etc.

One of the biggest strengths of Search Engine Marketing is that it allows advertisers to place their ads in front of motivated customers who are ready to purchase at the right time. No other paid ad Pro can do this, that is why Search Engine Marketing is so effective and an amazingly powerful way to grow your business.

Our in-house teams of experienced Search Engine Marketing experts help your business leverage digital channels like social media, email, search engines, and other websites to generate leads and eventually convert them into long term customers.